Under the Lens: Claiming Green Report

Posted on 12/12/2014 10:03:18 AM By UL Environment

Let’s define what we mean by “effective.”

There are dozens of compelling reasons to make sustainable products: strongly held environmental principles, competitive differentiation in a crowded marketplace, and reduced material costs, to name just a few.

But when you tell the public about the environmental and health benefits of those products, there’s only one goal: to increase sales and brand loyalty without exposing your company to undue risk. Effective green product claims, in other words, strengthen your brand.

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