Thinking Beyond Meaning with “New Business”

Posted on 1/8/2015 2:41:43 PM By Avery Dennison

Eighteen students in the 2014 Yale Master of Fine Arts (MFA) Graphic Design program created the “New Business” exhibit at the culmination of their masters program. After generating projects in various mediums throughout the two year program, the MFA candidates chose to present none of them.

Instead, “New Business,” a two-dimensional exhibition, reinterpreted the students’ collective design projects by showcasing vinyl representations of the references, annotations and interpretations of those projects. The exhibit was brought to life with a variety of high quality, colorful Avery Dennison cast and calendered vinyl films.

Reimagining Vinyl

Vinyl is most commonly used for...

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