New Packaging Label Leaves No Trace in Recycling Wash Off

Posted on 4/14/2020 1:33:55 PM By ASC

A new shampoo bottle label may not seem all that out of the ordinary, but one has put schäfer-etiketten, Polifilm, and self-adhesives labelling specialist HERMA in line for a second award after their polyolefin (PE) label constructed entirely out of household plastic packaging waste was nominated for the Product Technology Innovation category of the Plastics Recycling Awards Europe. And it has also attracted the interest of the large dm-drogerie markt drugstore chain.

According to the companies, whose current project is aimed at the creation of a closed material cycle for Polyolefin (PE) and Polypropylene (PP) packaging, the new plastic adhesive label tops the PE label which took the German Packaging Prize towards the end of last year. This is because that older label was made out of both household and industrial plastic packaging waste in equal parts. The trio said that as some of the plastic was recycled with the labels intact, schäfer-etiketten felt it may have contained some traces of materials such as inks and varnishes.

The new label holds no such risks, the companies said. It is made entirely from PE packaging, using materials supplied by Polifilm and HERMA and a HERMA wash-off adhesive (62Rpw) which leaves no trace or residue when the label is washed off. The label can then be removed from the recycling stream easily, and the shampoo bottle itself is left as an unsullied high-quality material for recycling purposes. 

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