High-performance Removable Adhesives add grip to Holiday Floor Promos

Posted on 12/4/2020 1:01:30 PM By Wideformat Online

With the festive season approaching and stores and cities getting ready to launch promotions aimed at helping both businesses and shoppers to end a trying and stressful Covid-19 year comfortably, Avery Dennison has launched two new printable films designed to catch the eye of passersby and customers with colorful short-term campaign floor decorations and messages.


The one film is directly printable on most digital platforms, and is backed by a high performance residue-free adhesive which allows for easy removal leaving no marks behind and so doing away with having to call in the cleaners after removing it.

The other is a textured transparent overlaminate which is capable of protecting the promotional material for up to 6 months and making it wear and slipping resistant.

According to the company, the main aim of the introduction of these two films is to provide an opportunity for interior and graphic designers and installers as well as businesses to be able to launch and take down short-term campaigns simply and quickly in time for the holidays. To boost this, the company is also planning a campaign of their own involving give-aways in Australia and New Zealand.