Henkel AG & Co KGaA : New branding architecture for the Henkel adhesive technologies business serving industrial markets

Posted on 2/20/2013 3:07:41 PM By ASC

Henkel’s portfolio has grown substantially in past decades making them a global name in adhesives and sealants. In addition to internal growth, Henkel has made multiple acquisitions resulting in an array of products and solutions for their customers. Consequently, the company has decided to re-group its industrial adhesives work into five brands, each centered around specific technology. Henkel's LOCTITE® is a familiar name that will continue to provide high-quality, engineered adhesives, sealants, and coatings. BONDERITE® features surface coating technology that provides customers with a competitive advantage. TECHNOMELT® features Henkel’s hot melt adhesives. TEROSON® features a range of automotive repair and maintenance solutions including adhesive, sealant, coating, and reinforcing products. Finally, AQUENCE® features sustainable, water-based adhesives.