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Canadian-Made Adhesive Holds Olympians and Weekend Warriors Together

Posted on 8/20/2012 8:22:28 AM By The Star; Morgan Campbell
  

A Toronto company has developed a brand of kinesiology adhesive bandages that can relieve pain and improve muscle function when applied to specific areas of the body. SpiderTech bandages have become popular among a number of athletes since they were first introduced in 2009, including Canadian triathlete Simon Whitfield and Adam van Koeverden, both of whom wore the bandages during the 2012 London Olympics. The product has also caught on with some less famous individuals who engage in high-intensity physical activities. According to Ray Arbesman, who founded the company that makes SpiderTech bandages, sales of the strips tripled between the first and second years that the product was on the market. Now Arbesman wants to market the bandages to everyday consumers with sore backs, stiff necks, and other common types of pain. Arbesman said that he expects his company to grow significantly once SpiderTech bandages reach the retail market. Arbesman is in negotiations with several North American retailers about selling SpiderTech bandages, and his company has received more than 100,000 requests for free samples following a commercial that aired during the Tour de France.

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