Avery Dennison to Take Over Smartrac’s RFID Inlay Division

Posted on 1/22/2020 8:18:49 AM By ASC

The California-based pressure-sensitive adhesives, labels and tags producer and distributor Avery Dennison Corporation, is set to expand another of its ventures by acquiring Dutch company Smartrac’s RFID inlay division for €225million.

Already active in the RFID sector in which radio frequency identifications are inlaid and bonded into tags with fixation adhesives, Avery Dennison eports that its aim is to ultimately see every physical item carrying a digital identity which will allow for it to be tracked from its production to the end of its lifespan.

According to the company, the Smartrac acquisition will increase research and development capabilities, allow for expansion of product lines and increase manufacturing capacity with the incorporation of Smartrac’s manufacturing facilities in the US, Germany, China and Malaysia.

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