ASC’s New ITR Market Forecasting Tool to Provide Lead Time on Markets and Correlate Members Sales Data

Posted on 3/12/2020 11:38:46 AM By Steve Duren

The ASC current long range plan identifies community knowledge integration as a key pillar within the ASC overall strategy. Section 2.1 of the ASC strategy goes on to triangulate on a way to support ASC market reports with a new method of accessing the markets and assisting ASC members with a tool/service that supplies fact-based data that is up-to-date and current. To satisfy the direction set in section 2.1 of the long range plan ASC, along with the Global Resources Committee, spent most of 2019 searching for a partner with specialized services that could match ASC members needs.

The result of the efforts in 2019 have lead ASC to ITR Economics. The new service ASC will supply to its members is a hybrid of the ITR “Alliance Program”, which is intended for trade associations. It will offer additional benefits including 51 key metrics add-ons, chosen specifically for ASC members. This is in addition to the 50 metrics that comes standard with the Alliance Program. This new service will be called the “ITR Market Forecasting Tool” and will contain 101 key metrics to choose from.

The ITR Market Forecasting Tool, available to ASC members only, is a powerful tool to help your company develop sales forecasts with a five month to one year outlook* in a specific market or sector using these 101 key metrics specifically chosen for ASC members in the adhesives and sealants industry (see list below). Each metric is dynamic with regular updates to provide ASC member companies access to the latest industry data.

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ASC took the approach of reviewing the 10,000 available metrics in the ITR database and narrowed to the most relevant 101 metrics for ASC members. Here are the metrics that will be available to ASC Members that decide to opt in for this new service:

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Please join ASC for a FREE WEBINAR on Wednesday, April 1, 2020 at 10 a.m. ET with ITR Economics to preview the tool, the metrics offered, and how to use and find value with this new service available to ASC members. The webinar is open to members and non-members but the forecasting tool is only available to ASC members.

Additionally, a link to the webinar recording will be posted here after 4/1/2020.

Learn more about the value of ASC membership here. Review the mission/vision and ASC Long Range Plan here. To become a member of ASC or schedule a meeting to discuss the many benefits of membership, send an inquiry to ASC here.

To learn more about the ITR Market Forecasting Tool from ASC, visit

To purchase this powerful tool and discuss affordable pricing options for members, contact Myranda Nickoloff at or 301-986-9767.

*Five month to one year outlook varies from metric to metric.
**ASC nor ITR Economics supplies competitive sales data. Data must be found in the public domain.

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