ASC Approach to Growth 2.0, A Focus on Building and Construction

Posted on 8/19/2019 10:57:55 AM By Steve Duren

The ASC Board of Directors has released funds from reserves to fund research in the building and construction market sector. The B&C segment is expected to realize a CAGR of 4.9% and a value of US$ 1,804.8 billion by 2023₁. Secondly, buildings in the US account for 40% of energy consumption in the US. Furthermore, the Department of Energy (DOE) is targeting the reduction of building energy usage by 25-35% by 2035. Together, this confluence of trends indicates great opportunities exist for adhesives and sealants to replace mechanical solutions in the B&C space and also contribute to energy savings and provide a long product service life.

ASC has chosen Ducker Frontier as the contractor of choice to conduct 80 phone interviews to obtain market intelligence in four parts of the both residential and commercial buildings. The four parts that will be further examined are vertical walls, roofing, below grade waterproofing and interior finishes.  ASC has further divided the research to specially identify trends and material opportunities in the following categories across the following two categories:

Commercial Buildings:

  • Office Building Construction
  • Retail Buildings
  • Hospitality & Luxury Buildings
  • Sports Facility Construction
  • Federal Buildings/GSA Owned
  • Universities & Colleges


  • Single Family
  • Multi-Family Construction
  • Structural Insulated Panels (SIPs)

The study will further identify trade associations and partners that are positioned to influence the use of adhesives and sealants. The data output will be segmented by roofing, vertical wall, below grade waterproofing and interior finishes. Output from the study will further recommend ways that ASC can educate end users on the benefits of adhesives and sealants and where technology gaps exist in current adhesive and sealant solutions. 

Emerging & Disruptive Technologies

This report will identify emerging technologies and/or services in each of the four focus areas that will impact the building and construction industry and more specifically the architectural and engineering community as it relates to sealants and adhesives. The research will focus on both threats but also opportunities to take away market share from products viewed as alternatives to adhesives and sealants. The report will identify key trends and drivers in each of the four focus areas of building and construction that will likely affect the decision-making process to use adhesives and sealants. These would be both positive and negative trends affecting adhesives and sealants.

Qualitative Assessments of Policy Initiatives

  • Assess policy initiatives affecting energy efficiency and savings at the federal and state level that would create opportunities for the use of adhesives and sealants.
  • Assess the most challenging regulatory developments for Building and Construction that will mostly likely impact the adhesives and sealants markets.
  • Home Sealing Program at Energy Star – the report will research ways ASC could influence the effectiveness of approach to the marketplace that the Home Sealing Program at Energy Star utilizes to better position the use of adhesives and sealants in the four areas of focus.

Weatherization Approach & Risk Management

The report will determine if a weatherization systems approach, like the one deployed by some manufactures is valued in the marketplace and how the utilization of their warranties and risk management by manufacturers could ultimately affect the use of adhesives and sealants.

Green Chemistry, Green Certifications and Specifications– In addition to construction and building design trends the report will take an investigative look at the historic and current trends regarding active and passive certifications for “green building” practices – including an assessment of USGBC certified LEED buildings overtime, influence and impact of new 4.1 certification qualifications and the influence/activity of non “certification” based movements. Further, the report will articulate important case history and scenarios on the differences between excitement and interest in green building certification movement vs. sales, usage and meaningful adoption.

ASC Strategic Plan:

ASC Growth 2.0 strategic efforts are part of the 2017-2020 ASC long range plan and can be further defined here in section 5 “Grow the Industry”.

Ducker Frontier will issue a final report at the ASC Board Meeting in October 2019 and ASC will make the report available to its members shortly thereafter.  ASC will be forming a Building & Construction Growth Task Force that will continue efforts after the publication of the report.  The task force will use the report as a starting point for future ASC actions. Interested ASC members who would like to participate on the task force should contact Steve Duren.

Read the press release about the research study from ASC HERE. Check the ASC Store HERE November 1, 2019 for a link to the report.

To learn more about the ASC, visit or contact Steve Duren, Sr. Director of Member Services, at or 952-300-8280

1  United States Construction Industry Databook Series - Market Size & Forecast (2014 - 2023) by Value and Volume (area and units) across 40+ Market Segments in Residential, Commercial, Industrial, Institutional and Infrastructure Construction

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