A New USDA BioPreferred Program Webinar- Cultivating Opportunities in the Biobased Marketplace

Posted on 9/24/2012 10:28:31 AM By Jeff Timm

The USDA BioPreferred® Program continues to make strides forward particularly as it becomes more closely meshed with the Obama administration’s Bioeconomy emphasis discussed in my June 8, 2012 blog post.

A new BioPreferred® free webinar will be offered on Thursday, September 27, 2012, 1:30 PM - 2:30 PM (ET).  The goal is to encourage the development of new biobased products and to explain Federal resources available to the businesses that bring biobased products to market.

Following are the discussion topics:

  • An introduction to biobased products and the Bioeconomy highlighting several growth industries
  • The Federal Procurement Preference Program to encourage Federal government purchase of biobased products
  • A voluntary certification and labeling program to make biobased products more recognizable in the consumer market
  • Federal resources available to support businesses

Click here to sign up:

Why is this program important?  Only by choosing biobased products labeled “USDA Certified Biobased Products” can the consumer be assured that the USDA and the Federal government stand behind the accuracy of the claim that the product contains biological ingredients in the amounts stated on the label. Manufacturers and vendors who have obtained the rights to use the BioPreferred® label on a product have submitted to USDA test evidence of the biobased content of the product or package.

USDA has established minimum biobased content standards for 77 product categories.  A product must meet or exceed the minimum biobased content percentage in its given category in order to use the Certified Biobased Product label. Product categories for which biobased content standards have not been established must contain 25% biobased content.

The ramifications of this program for all stake holders-adhesive manufacturers, packaging companies, brand owners and consumers are enormous.  The BioPreferred® process provides a meaningful reliable process for product biobased certification.  Many in the packaging or adhesive industry may say why bother, adhesives are such a small part of a finished package or part.  The BioPreferred® program also accounts for ‘complex assemblies’1 where adhesives are only one of multiple components of a finished item.  Think of the power of your product offering if you can certify to your customer that your product has a certain level of biobased components as they employ it in their ‘complex assembly’1 product for sale to the government or directly in the commercial marketplace.

The BioPreferred® Program deserves your attention.  Research conducted last year by Genencor, now part of DuPont Industrial Biosciences, found that eight in 10 American consumers would definitely or likely purchase biobased household products if comparable on cost and effectiveness. In a survey of 800 of its business customers in 2011, DuPont found that nearly 90% said delivering products with environmental benefits is a long-term market opportunity.

I discussed the BioPreferred® Program in more detail in my April 20, 2012 blog.  This webinar would be an excellent opportunity to catch up on the BioPreferred® Program and learn what your company can do to get involved.

1Complex Assembly-A system of distinct materials and components assembled to create a finished product with specific functional intent, where some or all of the system inputs contain some amount of biobased material or feedstock.

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